Irohani

Lots of Korean skincare products

A good Korean cosmetic store which a good selection of cosmetics.

Small and chic place to find all type of Korean brands for beauty products. The price is accurate and the place is always busy with customers. For face masks and serum lovers, is a heaven! It has also some make up and hair products, and the attention is really good. I always buy something here when passing by! You can ask the staff for what you need and they will give you different recommendations. There's a nice selection of products on sale

Cute small store! The selection is not big, but they have great brands like Beauty of Joseon, Skinfood, Innisfree.

Too many masks available. I think the store carries mostly Korean beauty products, but there are English texts on the packages itself except that it’s covered by some sticker in some part so it’s hard to check in full if it contains an ingredient that one is allergic to. Overall, there were quite a lot of people considering it’s not even in the main area of Shin-Okubo. There is a salesperson who can speak some English but both of them were actually nice and helpful and were apologetic when they couldn’t help further. Some products are cheap, some products are pricey, and some products are on sale. Check it out as you might just find a good item to use for your beauty regimen.