P2bus

My fav store that makes me stop by every time when I’m near Soho! The staff are very helpful and I can always find the products I want (they even helped me preorder the specific skincare item that isn’t typically sold here from Korea)🧡! Also!! There are so many Japanese limited-edition products (skincare, makeup, and accessories). I can’t believe that I got Usagi plushie in London!

Great service! The staff were really friendly and helpful. The face masks they recommended were so good — I’ll be buying them again!

I’m absolutely obsessed with this beauty store!! They carry such a wide range of cute Japanese item. Sanrio, Chiikawa, Mofusand, and Smiski, Sony Angel blind boxes—and they even have Flower Knows!!! I could literally spend hours here. Everything is just too cute!

oke THIS shop is actually the cutest ever!! the staff are SO sweet, bubbly, and attentive, i acc feel so welcomed as soon as i enter - they’re so willing to help and answer my questions. they also have the biggest range of stuff (even flower knows and cute sanrio hair clips !! ) ive spent way too much already here and have so many favs from here LOL🫩 i’m literally obsessed with the smiski hippers (which are so hard to find nowadays) cannot wait to open them👅 THE BAG IS ALSO SO SO CUTE🤟🙂‍↕️ i love my little triangular bag overall shopping experience is always great here and would 100% recommend for those who are new to asian skincare and cosmetics for advice as well as when you need to replenish your stock (coz online delivery can take way too long🫩🫩)

My favorite shop in London! Best shop for preparing gifts. There always be many cute things I love. The customer service is perfect, all girls are nice. They even have my favorite brand Fan Beauty Diary. I wish I could be shopping there every day.